The solution did not lie simply in printing signs. It required building a comprehensive Wayfinding System from scratch. In this case study, we take you behind the scenes to review how Artisan led this challenge, starting from strategic planning all the way to manufacturing and installation.

The Challenge: Traffic and Visual Organization

Seven Market faced core challenges represented in:

• Project Scale and Sprawling Spaces: The multiplicity of entrances, exits, and commercial zones required a system that eliminates blind spots where visitors get lost.
• Traffic Congestion: The density of vehicles searching for parking coincided with heavy foot traffic moving between various sections of the market.
• Weather Conditions: The coastal climate of Jeddah, characterized by high humidity, bright sunlight, and salt, demanded sign materials with exceptional durability to prevent rapid deterioration.

Step One: Studying Pedestrian Versus Vehicular Flow

Instead of jumping straight into the design phase, the Artisan team applied our methodology explained previously in our article on Wayfinding Strategy. We analyzed the project blueprints and identified critical decision points or touchpoints.

The greatest challenge was applying the rules of Pedestrian vs. Vehicular Wayfinding:

• For Vehicles: We designed massive directional signs featuring high contrast colors and extremely concise text to guide drivers swiftly toward parking areas and exits before any congestion could occur.
• For Pedestrians: We focused on building a visually comfortable information hierarchy, providing directories in gathering areas and main corridors to help visitors discover stores effortlessly.

Step Two: Designing a Signage System for the Venue

Once the strategic plan was approved, we transitioned to translating it visually. In a project the scale of Seven Market, relying on individual signs was out of the question. Therefore, we developed an integrated Signage System:

• Architectural Harmony: We ensured that the design language, including fonts, colors, and icons, harmonized completely with the market visual identity and the surrounding architecture.
• Placemaking: We did not stop at mere navigation. We made the signs part of the venue identity. Directional boards transformed into aesthetic elements through Environmental Graphics, contributing to an enjoyable visual experience for visitors and cementing the name of Seven Market in their memory.

Step Three: Manufacturing Under Artisan Strict Standards

Exceptional design fails if executed with poor materials. Because we at Artisan possess our own dedicated execution capabilities in Signage Manufacturing, we supervised the transformation of designs into a solid reality capable of resisting time.

• We utilized galvanized and powder coated metals to resist the high humidity in Jeddah.
• We selected UV treated acrylic materials to ensure that sign colors and illumination do not alter with continuous exposure to the sun.
• Installation was executed with engineering precision to guarantee the safety of the signs and ease of future maintenance.

The Result: Seamless Experience and Added Value

The wayfinding system implemented by Artisan at Seven Market did not merely solve traffic congestion. It achieved direct commercial returns for the project:

• Increased Dwell Time: Thanks to seamless navigation, visitors began spending more time exploring all sections of the market without frustration.
• Operational Efficiency: The burden on security staff dropped significantly due to the clarity of the directional signs.
• A Prestigious Facade: External and internal signs became part of the attractive visual identity that the project takes pride in.

Are you developing a mega project and seeking similar results? Seven Market is one of dozens of projects where we have left our mark. At Artisan, we possess the expertise, strategy, and manufacturing tools to take your project from paper blueprints to physical reality.

Contact Us today to request a consultation for your project, and let us build a system that guides your success.