The Importance Of Trademark Registration
What is a trademark?
A trademark can be a name, word, phrase, slogan, symbol, design, image, or a combination of these elements. A trademark identifies the possession of one person or a group of people of specific company or product or service. The term “trademark” is the legal term for “intellectual property”.
What is trademark registration?
Trademark registration is a legal method specified under the Trademarks Law since year 1999. You can protect your trademark by restricting others’ use of it. Once a trademark is registered, you get ownership of the logo, name, and all foundations of the trademark.
The importance of trademark registration
It has become very essential for all companies to register their trademarks in order to be able to protect their rights, and increase customers’ ability to distinguish their products or services which will gradually increase sales by time. Here are the main import benefits from trademark registration.
- Protecting products from counterfeiting
- Protecting the company’s name from counterfeiting, which will probably harm the company’s reputation
- Protecting consumers from buying fake goods
- enabling the trademark to provide a permission for another party to have the right to use it for a fee
- Protecting the company from exploiting its name or its products
Conclusion
Trademark registration provides the exclusive right of the owner to take all decisions regarding the trademark. In addition, Trademark registration differentiates the company’s products from others. A registered trademark proves the existence of the owner’s intangible assets. The trademark also provides the exclusive right for the owner to use that name, word, phrase, slogan, symbol, design, image, or all of these elements.
