Corporate Identity Design Tips

It can be said that the successful choice of the Corporate identity is a key factor for its success. Corporate identities must express the business activity and its distinctive points.

The difference between a business identity and a visual identity

A visual identity explains the elements of visual design such as logo, colors, fonts, and many other visual elements that help customers to recall the brand as soon as they see it. Whereas the brand identity represents all the elements that increase the value of the brand and differentiates it from competitors.

When do you need to redesign your corporate identity?

１.When the identity is not expressing the company activity, name, or goals

２.When you need to change your brand’s negative impressions

３.When your business is evolving and the logo is no longer appropriate for your growth

４.When company strategy changes

５.When The logo is getting outdated

When the identity is not expressing the company activity, name, or goals

Think carefully before selecting a brand identity. When companies choose their identity, they have to think wisely about the extent to which this identity can express the brand, its name, its objectives and its activity. If the company chooses its identity and then realizes that this identity may not play an effective role in highlighting all these elements, it must change it as soon as possible.

When you need to change your brand’s negative impressions

If a company makes a mistake or wants to change any negative impression, it is advised to change its identity immediately.

When your business is evolving and the logo is no longer appropriate for your growth

If companies are developing until their slogan is not expressing them properly anymore, it is better to re-choose a more professional and appropriate identity for the current development.

When company strategy changes

Changing the company’s strategy needs a change in its identity as well. As mentioned earlier, the identity should express the company and its strategies.

When The logo is getting outdated

If a company realizes that its logo is becoming outdated and unsuitable to its developments, it must directly re-choose a more modern identity and slogan that is compatible with the developments of the times.