Promotional text messages enable companies to communicate with customers whenever they want. Text messages are also a reliable way to update customers with important news on an ongoing basis. In this article, we will talk about the common mistakes that should be avoided while sending promotional text messages, and the main advantages of marketing using text messages.
Common mistakes that should be avoided while sending promotional text messages
- Sending messages at inappropriate times
- Using complex language
- Using slang language
- Ignoring the brand identification
The main advantages of marketing using text messages
Message delivery speed
Promotional text messages enable companies to interact with customers rapidly and effortlessly. Messages that are formulated in a concise and expressive way can be used perfectly to update customers with news without wasting their time. Statistics indicate that the equivalent of ninety percent of text messages are read in the first three minutes immediately after delivery.
Increase message viewing rates
It is very rare when customers ignore reading text message, as it is one of the main ways that they usually use in communicating with friends and family continuously and throughout the day. Unlike email messages which some customers ignore, especially outside the official working hours.
Introduce customers to new offers
Many customers prefer to be informed about companies promotions by text messages, as they consider it a very easy way to keep track of all the new offers instead of having to follow websites and waste some time.
Building strong relationships between the company and customers
Text messages give customers a feeling of familiarity to the brand, and enhances their bond with the brand even without direct contact. Continuous messages can help in keeping the brand name in customers minds, which will definitely lead to a significant increase in the value of the brand in the market.
To sum up
After we talked about SMS Marketing, it is time to read the following article to learn more about five advertising tools to grow your business