IGTV (Instagram TV)

What is IGTV:

Video marketing has become one of the most popular marketing methods that facilitate the communication of marketers and companies with customers. This is because Visual cues can greatly enhance brand credibility and increase customer trust. Therefore, Instagram company launched the IGTV application in the year of 2018. IGTV is a free application that can be used either through Instagram, or as a separate application. This application enables marketers to make long videos compared to regular ones. It also shows users random videos which usually revolve around user’s interests, or have been uploaded by the user’s followers.

Advantages of IGTV application:

1: Possibility to make long videos

2: Possibility to use it separately from Instagram

How to download videos on IGTV application?

Here are basic elements that you need to focus on while uploading videos:

1: The video length should not be less than one minute and not more than fifteen minutes if you download it from the mobile, or an hour if you download it from the web.

2: The video must be in MP4 format

3: The cover photo should be designed in the appropriate size, which is 420 pixels by 654 pixels

Use some of the following ideas to make engaging videos on IGTV application:

Educational videos

Make educational videos to answer frequently asked questions about your products.

Stages of manufacturing a specific product

Make a detailed video to explain the most important stages of manufacturing a product. These videos encourage customers to trust the company and take a fast purchase decision.

Tips that customers can follow to use your products in the best possible way

Consider making a video to explain how can customers use your product in the right way, or share some tips that will make your customers’ lives easier.