What is E-Marketing:
E-marketing (electronic marketing) means promoting for companies, products or services over the Internet with the purpose of reaching the largest possible number of potential customers at lower costs compared to traditional marketing methods. E-marketers must be incredibly creative in developing unique content that can attract target customers and persuade them in the most effective way within the context of a well-thought-out strategy.
Types of E-Marketing:
- Email Ads
- paid Ads (PPC)
- Search Engine Optimization (SEO)
- Social media ads
- Video Marketing
- Content Marketing
Most important features of E-Marketing:
The ability to market effectively for the least amount of money while getting the best results
E-marketing helps companies in reaching the largest number of potential customers with the best and easiest targeting methods, unlike traditional marketing, which requires large costs and a longer time.
Easy to track and measure results
Many tools can be used to measure the success of online advertising campaigns. For example, customers can be easily tracked by knowing which pages they have visited on the website, or by knowing the number of ads viewers, and many other different methods.
The possibility of re-targeting
E-marketing helps companies reach the largest number of potential customers and retarget them when needed. After companies obtain a list of customers’ data, they can retarget them either by sending sponsored messages, or by using sponsored ads.
Internet marketing helps in establishing the brand in the minds of customers and thus gradually increase sales over time.