Steps To Writing a Successful Marketing Plan
1: Define your business mission:
Your first step in writing a successful marketing plan is to define your business mission. It is essential that your marketing plan includes clear, measurable, important, and achievable goals within a certain period of time.
2: Define Key Performance Indicators for this task:
To make a successful marketing plan you will need to define your own Key Performance Indicators. Key Performance Indicators are individual metrics that measure the different elements of a marketing campaign to help you set short-term goals within your mission and facilitate access to business leaders.
3: Define customers’ personality:
customers’ personality can include age, gender, location, family size, job title, and many other elements.
4: Describe your content strategies:
It is very important that you explain how you will use your content and channels in this section of your marketing plan.
Your content strategy should include:
- The types of content you will create. This can include blogs, YouTube videos, infographics, e-books.
- The amount of content you want to provide. You can schedule your content to be published on a daily, weekly, monthly, or quarterly basis.
- The channels to which you will publish the content. You can use Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
- Any paid advertisements.
5: Determine your marketing budget:
Your content strategy may benefit from many free channels and platforms, but there are a number of hidden expenses that must be accounted for by the marketing team. It is essential to include these costs to develop a successful marketing budget.
6: Define your competitors:
Research the main competitors in your field and consider characterizing each of them in this section. Keep in mind that not every competitor will pose the same challenges to your business. For example, while one competitor may rank highly in search engines for the keywords you want your website to rank for, another competitor may have a significant impact on social networks.
7: Identify your marketing plan contributors and their responsibilities:
After you’ve completed your marketing strategy, start outlining all of the marketing tasks for your team leaders.
