Print advertising is a type of marketing that focuses on using print media to reach the biggest number of customers on a huge scale. These advertisements are printed on newspapers, magazines and brochures. Print ads are also used to reach a large group of customers who are difficult to target using digital marketing.
The most important features of print advertising:
- Targeting customers in a unique way
- Increasing customer conversion rates
- Enhancing customer confidence
- Enhancing successful demographic targeting
Targeting customers in a unique way
A lot of customers feel satisfied with products that are promoted with print ads compared to digital ads. These customers consider that print ads help them remember all the details of the product than digital ads.
Increasing customer conversion rates
Print ads prompt customers to take fast action, which increases conversion rates exponentially.
Enhancing customer confidence
Many customers still trust print advertising more than digital advertising. When these customers see a print ad, their confidence in the brand is automatically boosted and they get encouraged to take a quick buying decision.
Enhancing successful demographic targeting
A common misconception is that print ads do not target specific demographics. Companies using print ads can generate a social hashtag, a unique promotional number, or a tracking code to measure the success of their marketing campaigns. Companies can also use a QR code, or consumer survey, to evaluate the performance of a particular marketing strategy.