customers’ profiles
What are customers’ profiles?
customers’ profiles are the files that companies create to understand and study the nature of customers so that you can choose the best marketing ways to reach them and maintain them. These files can be made by dividing customers into groups with similar characteristics, then assigning a representative to each group with a name, picture and description.
Four important steps that can be followed to create customers’ profiles in a professional manner:
1: describe your customers
Use the following criteria to describe your customers:
- Psychology: Psychology includes their personalities, mindsets, preferences, etc.
- Demographics: Demographics include age, gender, income, etc.
- Behavior: Behavior includes their similar interests, hobbies, etc.
2: Locate your customers
Ask yourself the following questions so you can determine where your customers go:
- What are the places that your customers are attracted to?
- Where do they celebrate?
- What do they like to read?
- What do they usually look for on the Internet?
3: Understand the steps of the purchasing process that your customers go through
Analyze the needs that encourage your customers to buy your products or services rather than those of competitors. Try to answer the following questions so that you can understand the steps of the purchasing process that your customers go through:
- What are the steps they follow to search a product or service?
- What is their demand or need?
- What are the benefits they get from your products or services?
4: Connect with your existing customers
Connect with your existing customers to find out the reasons why your products and services are different from competitors. Organize formal or informal interviews with your customers and ask them the following questions:
- Why did you buy from our company?
- What distinguishes us from competitors?
- What encourages you to keep buying from our company?
