Key Considerations for Product Packaging Design
The process of designing external packaging to safely contain and distribute products is known as product packaging design. Packaging can greatly and directly influence customers’ purchasing decision of products. Products packed with strong materials and distinctive designs give customers a great impression of high quality and enhance their confidence in the brand. So, we advise you to ask yourself the following questions before deciding on your product’s packaging design:
What is the product?
This question will help you know if there are any logistical requirements for packaging your product. For example, a delicate brittle product will require safer packaging than a hard, brittle product.
Who are your target customers?
Ask yourself: Is your product for men, women, or both? Is it for children or for adults? Is it directed at people who are concerned about the environment? You should choose the packaging designs according to the nature of your customers to encourage them to buy and convince them of the product easily
Where will your customers buy the product?
Products purchased online are not compared to those purchased from shop shelves. The products sold in stores must be designed in a distinctive and attractive way in order to attract the buyer to choose them easily, even if there are a lot of competitors’ products in the same store.
Make sure to focus on the following points while deciding on your product’s packaging design:
Company logo:
If this is your first-time to package your products, your logo will probable be the most significant part of your design. Make sure that the company logo is designed in a clear shape and size so that the logo image does not appear in poor quality during printing.
Colors:
Using a specific set of colors in your store, on your website, and on product packages is a key element of brand consistency. Therefore, we advise brands to avoid deviating from this set of colors while designing their product packages so that customers can easily recognize the brand once they see the packaging.
Fonts:
Always use thick and clear fonts that customers can easily read while shopping.
