Instagram advertising best practices
When we build up the images and photos on your profile, we’ll start to see what content performs well with your audience. Here are some best practices to help us to choose which post you should promote
Check your account insights
We can use your account insights from your account to learn more about your followers and what posts and stories stood out to them. Chances are that if it worked well with your followers, that post would also make a great ad on Instagram.
Represent your business
When we promote a post, this might be the first time that someone is learning about your business. Make sure that you choose posts that speak to your business and make sense to someone viewing your business for the first time.
Promote new products or services
Promotions are a great way to spread the word about an upcoming sale, new products or services. Create a post that shares this information, and then promote it to spread the word to people beyond your followers. We’ll need to keep your new product at the centre of the post that you choose to promote.