What is email marketing?
Email marketing is one of the digital marketing strategies that rely on sending marketing emails to potential customers. Effective email marketing strategies can help companies in converting temporary customers into loyal customers.
The importance of email marketing
Despite the emergence of many social media marketing methods, email marketing is still one of the most effective ways in attracting new customers and enhancing customer’s loyalty.
Advantages of email marketing
- One of the top communication channels. Did you know that at least ninety-nine percent of consumers check their emails daily? unlike other communication channels that cannot easily reach such a high percentage.
- This type of marketing enables owning customers’ email list that is hard to lose. Unlike social media accounts that may get stolen or shut down at any time.
- Email customers make at least three times more transactions than social media customers.
Email Marketing Tips
Start with your list
Allocate enough time to compile an email list of your potential customers in order to complete the targeting procedure successfully.
Remove inactive customers
Always try to update your list by removing customers who were inactive in the past six months or more. Maybe some people have changed their email accounts, or maybe they are no longer interested in your brand.
Before removing inactive customers, you must first send another email campaign to try to re-engage inactive customers. You can also check on your customers from time to time by asking them if they would like to update their information and preferences.
Choose the right time
Choosing the right time for sending emails can hugely affect the percentage of reading them by customers. So, we advise you to run some tests that can help you choose the right time and day for sending your marketing emails in order to reach your target customers easily.