Important Factors for Creating the Best Call to Action Button
What is the call to action?
A call to action is a written command used in marketing campaigns to persuade visitors to take the required action. Visitors may be invited to participate in a variety of activities, such as:
- Completing the purchase process.
- Subscribing to some services such as newsletters
- Going to the online store link
- Learning about the products and services of the online store
- Participating in competitions
What are the factors that should be focused on while designing the call to action button?
- sentence formulation
- Final design
- Motivational methods
sentence formulation
Marketers should focus on choosing clear, unique, and attractive words when calling visitors to take action. There are many formulas that can be used when inviting visitors to take action such as, buy now, download now, go to the home page, watch the original video, go to the store link and go to the blog.
Final design:
The call to action is often designed in the form of a button or zip icon that the visitor must click in order to reach the required action. The final design of the call to action button can be designed using attractive visual effects. For example, call to action button designers can use bold colors with some distinctive and eye-catching elements to attract the visitor.
Motivational methods:
Motivational methods contribute greatly in persuading visitors to take the required action. For example, marketers can motivate visitors by giving them some discounts upon completion the required action.
